It’s interesting to watch how an industry changes the way it prices things. A while ago, most businesses sold flooring by the square yard. It was the standard way to measure – and to advertise. But then one of the big box store changed things up a bit. They started advertising their prices by the square foot. It wasn’t long until everyone followed suit.
Here’s why. Suppose a particular flooring is $9 a square yard. It’s easy math to know that equals $1 per square foot. But our brains are tricky. When we see $9 per square yard, we process it as a lot more than $1 per square foot, even though it’s the same.
A flooring that is $9 per square yard also looks a lot more than $1.25 per square foot, although in reality, it works out to be more – $11.25 per square yard, to be exact.
So, to satisfy the customer’s need to see the lowest price possible, big box stores switched over to pricing things per square foot. And now, pretty much everyone has followed suit.
At Southside, we try to make our pricing very transparent, so you’ll see several different numbers on our signage. You’ll often see price per piece, per square yard, per square foot, and/or by box!
But any way you add it up, the prices at Southside are some of the lowest that you’ll find anywhere. Do the math, or let us do it for you, and you’ll see that we mean it when we say that you’ll find a bargain on every aisle at Southside!